Deborah West Roth
CEO & Co-founder

About Deborah Roth

If you’re asking yourself how to conduct business, manage staff, meet company objectives and stick to deadlines, in “the new normal” of operating business remotely, and don’t know where to begin, Deborah (Deb) Roth may have the answers. And if she doesn’t, she’ll find out!

This creative, solution-focused leader, CEO and Co-Founder of Work Shift Happens, brings calm to the ongoing storm of navigating how to work from home, and manage staff and business needs, amidst the current stay-at-home mandates associated with Covid-19.

Roth has more than 20 years’ experience introducing and delivering innovative, leading-edge enterprise technology solutions worldwide to her customers, team, and organization.

Highly sought for her talents in leading and mentoring high-performing, collaborative, cross-functional remote teams, which she has accomplished for the past seven years, Roth works entirely remotely from her San Diego-area home. She has insights and guidance galore to impart to remote-office “newbies,” and recently co-founded Work Shift Happens to guide others in keeping business energy moving in the right direction.

Roth, an expert at developing and delivering effective instructor-led (classroom & remote) corporate training curricula for Government and Commercial customers, is spearheading an innovative, ongoing series of “how-to” video trainings, and support services centered around a remote work model.

She shares her insights, with small and medium businesses, in everything from meeting deadlines among home distractions, to hiring staff, new means of delivery of goods and services, to creating connection and balance–even how to work at home while watching a two-year-old.

Roth currently is an adjunct professor at San Diego Continuing Education (part of the San Diego Community College District) and also serves as Work-Based Learning Co-Coordinator.

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