Kathleen McCabe

Kathleen McCabe
CMO & Co-founder

About Kathleen McCabe

“Don’t tell me I can’t do it,” has been a trademark of sorts for Kathleen McCabe throughout her life, and business career, as a savvy marketer and creative communications professional. And she’s applying that same positive tenacity to Work Shift Happens.
In light of the Covid-19 pandemic, there has been a dramatic change in business practices under “stay at home” mandates, leaving owners and management scrambling for answers on how to work outside their norms.

Work Shift Happens, a one-stop remote work resource to keep employers and employees connected, sprang from this forced workforce shift from the office complex, corporate campus, and retail mall, relocating to the home office–or even the dining room table.

Communication has always been a passion for the San Diego, California native, and as a trained journalist, McCabe has focused her career on avenues of connection, marketing, advertising, event management, and public relations at home and abroad.

Her expert marketing skills span a 30-year history serving industries from travel to telecom, financial services to wines and spirits, franchise operations, and a variety of retail and not-for-profit organizations.

She’s led marketing communications and advertising teams for Fortune 500 companies, and has operated her own small businesses. She has managed remote employees and teams, multiple advertising agencies, vendors, and client contacts.

McCabe, has traveled extensively in the U.S. and around the world, speaks three languages, and has a pulse on communication with sensitivity to diversity, cultural nuance, age, and language. She’s adept at market research, and targeting to a variety of audiences, from Small Business, to Enterprise and Government agencies, to Non-profit.

She’s built the foundation of her success on clear communication, effective customer contact, innovative product launch, and memorable promotion. When businesses ask the question of whether or not they can “make it” in this “new normal,” McCabe is the first to offer up solutions to turn doubt into “Yes, you can!”

Let us know how we can be a support to your organization, now working remotely.
Message me at